7 Keys to Maximize Your Marketing
Direct marketing strategies are responsible for building many of the greatest fortunes in the world. Today you see direct marketing (also known as direct response advertising) at work in the world of mail-order, TV infomercials, etc., as well as in ‘ordinary’ businesses, such as retail stores, fitness facilities, and restaurants. Direct…
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$1,000 Worth of Boring Advice
“People are bored. They are bored out of their minds — at all times.” World-class copywriter John Carlton pointed this out to Eben Pagan during a one-hour coaching call Eben paid Carlton $1,000. “This was the most profound thing [Carlton] said,” says Eben. On the surface, this doesn’t seem like earth-shattering news.…
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Have You Seen This Disappearing Parking Spot?!
I was on Facebook yesterday and this video caught my eye. The video, if you haven’t seen it, is of a “disappearing parking spot.” It’s a platform called a Car Dok that you drive your car onto and then push a button and the entire platform, which is on hydraulics, lowers underground and…
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How Billion-Dollar Companies Plan for the Future
This weekend I watched an hour-long talk Brian Tracy gave at a private event. The event was Joe Polish’s Genius Network Event and Joe was kind enough to upload the full video to YouTube. I don’t expect many of you to watch the full video so I figured I’d share my big takeaway…
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Why Smart People Sometimes Act Dumb
Let’s pretend you’ve locked your keys in your car. You’ve tried everything short of breaking a window to get your keys out, but no luck. You call a locksmith. Locksmith #1 arrives. He’s friendly, and he opens your car in two minutes. A week later, you lock your keys in…
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What We Can Learn from Dickens About Networks
Mention to a low key Londoner that someone is a “good networker” and a grimace of quiet distaste bordering on panic will flash across their face. This is, of course, ironic in a country where good networks are still often inherited with good families, good schools, et cetera — the…
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Are You Promotable?
It’s almost September, and year-end reviews are just around the corner. It isn’t too late to show your boss that you’re worthy of a promotion. Maybe you’ve been holding down the same position for a few years and are ready to move up. Maybe your company is going through some…
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Mirror Customer Behavior to Build Trust, Make More Sales and Get More Dates
I called and she picked up. “Hel-lo” She sounded shocked that I was calling. Then she said, “can you text me instead?” When I asked why, she said she didn’t like talking on the phone — it was weird :/ … I never texted her back after that. Whether you’re trying to…
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Success: What Price Will You Pay?
The question that has always vexed me most is when a subscriber writes and asks: “Should I become a freelance copywriter?” “Should I start an Internet marketing business?” “Should I [fill in the blank here]?” Now, if you ask me HOW to do these things, I can give you some…
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How to Increase Conversions Using FOMO
You slide into bed and crack open a book. After the day you just had, this is exactly where you want to be. What could be better than this? You think. As you turn the page, you hear a ding! Your best friend just sent you a text. Where r…
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3 Keys to Negotiating a Better Salary
One of the critical factors in business school rankings is how well their graduates are compensated. So, as a professor at the University of Southern California’s Marshall School of Business and Georgetown University’s McDonough School of Business, I tell every MBA class I lecture that my first objective is to…
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How a Millennial Couple Got Rich and Retired by NOT Owning a Home
I read an interesting story today about a 30-something couple that got rich and retired by choosing NOT to buy a home. Kristy Shen (33) and Bryce Leung (34) did everything their parents told them to do. They went to college, graduated in computer engineering, found 9-5 jobs, saved money,…
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