How to Get Noticed
There was a shipping box sitting on my desk when I came into my office this morning. It had a handwritten label on it addressed to me, care of Early to Rise. The return address was for a man from Montana – someone I didn’t know. If it were a…
READ MOREWhat You Can Learn From Wrestling About Real Estate, Part 1
I’ll never forget the first time I saw an Ultimate Fighting Championship (UFC). That’s the no-holds-barred tournament where fighters with different styles meet in a ring. Boxers face off with wrestlers, Thai boxers with Karate-Kas, Savate fighters with Judo or Jiu Jitsu practitioners – and every combination thereof. Some fighters…
READ MOREAvoiding Sticker Shock
When you reveal your price to your customer and she’s flabbergasted because it’s so high – that’s “sticker shock.” And it greatly reduces your chances of closing the sale. If your customer immediately protests “I could never afford this,” it means that you have not convinced her that the price…
READ MOREA Weekend in Las Vegas
You can’t help but like Las Vegas. In terms of size, sumptuousness, and spectacle, there is no other place in the world like it. The vast, opulent malls America pioneered in the early ’90s prepare you for the size of it – and Disney World/Land can give you an idea…
READ MOREDo You Know Someone Like This?
She was a nice looking lady. Gray hair. Antique dress. Maybe 80 years old. She asked me to autograph my book for her two sons. “Soon they’ll be managing the family estate,” she said proudly. “I thought they could get some ideas from ‘Automatic Wealth.’” “I’m sure they could,” I…
READ MOREHow to Construct an Outstanding Presentation
He ambled up to the lectern and said, “I am not a public speaker, so I didn’t prepare anything. I just want you to know that.” Believe me, that announcement was unnecessary. I was at a meeting of businesspeople working on an expansion proposal for the local airport – and…
READ MOREThe New Paradigm That Built a $100 Million Online Business
Six years ago, Agora Publishing decided to test a theory – to see whether the same methods used in running a successful publishing business offline could be translated into running a profitable online business. Did it work? In fact, the results were remarkable – so much so that savvy online…
READ MOREDon’t Make Success Too Complicated
Is there a magic formula for career success? A set of steps that will guarantee you rapid growth as an employee? A surefire plan for becoming the “golden boy” in your company? Perhaps. Examine this list and see if you think it covers all the bases: 1. Build your competencies.…
READ MOREFrom Mediocrity to Millions in Five Stages
During a live teleconference workshop on April 5th, I was interviewed for two straight unrelenting hours about my money-making marketing methods and my key fortune-building business lessons. It was a unique experience – and not just for those people listening but for me as well. Why? Because to prepare for…
READ MOREWhy You Shouldn’t Worry About Gas Prices, Part I
Higher-than-ever U.S. gasoline prices are changing the American lifestyle, USA Today reports. One retired stock analyst, for example, is driving less and considering trading in his F-150 for a “mid-size car that will get about 25 miles per gallon.” If you are concerned about gas prices, you have a serious…
READ MOREGrab Market Share – but Be Prepared for What’s Going to Happen When You Do
One of the most effective strategies to break into a new market and obtain market share is to offer your product or service at a much lower price than that of your competitors. In fact, this was the subject of the very first ETR message: “The Most Powerful Way to…
READ MOREWhat You Can Learn About Selling Your Product by Watching a 60-Second Car Commercial
I graduated from the AWAI copywriting course and became a professional copywriter several years ago, my husband and I are differing more and more on our TV habits. While he prefers to watch actual programs and mute the ads, my primary interest is in the commercials. If you want to…
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