The Four Critical Success Factors for a New Business
If you spend countless hours and hundreds of pages planning your new business venture, you are wasting a lot of time. That’s mostly because you don’t know the most important secrets about the new (to you) market. What’s most critical to know about any business is invisible to newcomers. No…
READ MOREMotivate Your Prospect to Buy in Five Easy Steps
Successful marketers use this well-established, step-by-step formula for all forms of sales copy, including direct mail, e-mail, and Internet promotions: 1. Get attention. Write an effective headline or teaser. 2. Identify the problem or need. Orient your prospect and put him in a receptive mood for what is to come. 3. Position your product…
READ MOREAn Interesting Way to Invest in Foreign Real Estate
About a year and a half ago, Lief Simon advised readers of his “Global Real Estate Investor” report to buy Argentinean real estate. Since then, property in Buenos Aires is up 30% to 40%. In December, he got his readers in on the ground floor of a development where prices…
READ MOREStrategic Alliances for Your ETR Microbusiness
Have you noticed that a lot of businesses seem to be working together? For example, when a major children’s movie comes out, you can buy special cups with the characters imprinted on them at your local McDonald’s. It’s not a coincidence. Efforts like these are called “cooperative marketing promotions.” And…
READ MOREGet Over Your Fear of Venturing Out of Your Comfort Zone
You may remember Frank McKinney’s story from Message #1194 . How, having little experience with real estate and almost no money, he started small, buying, renovating, and selling foreclosures in the poor parts of town . . . and eventually became the most renowned creator of luxury oceanfront homes in…
READ MOREWhat the World’s Most Successful Marketers Do
I recently listened to a talk given by Joseph Sugarman, founder of JS&A and widely recognized as one of the greatest mail-order marketers of all time. JS&A is the company that sells those Blue Blocker sunglasses you see advertised on TV and in magazines. And, by the way, the glasses…
READ MOREWhat’s a Woman to Do?
The disparity between the incomes of working men and woman got bigger in 2003, the first time in four years that the gap widened. For every dollar men made in 2003, the Census Bureau reported, women made 75.5 cents. That was down from 76.6 cents in 2002. The median income…
READ MOREThe Beauty of Barter
When you hear the word “barter,” you may conjure up images of ancient primitive societies where the only means of exchanging goods and services was through direct trade. But now, barter represents an interesting business opportunity for modern entrepreneurs. The most basic form of barter is when you make a…
READ MOREI Now Believe in Job Descriptions
After resisting them for most of my career, I’ve changed my feelings about job descriptions. I think they are useful. Useful, but sometimes dangerous. Job descriptions are dangerous because of their tendency to limit an employee’s work, responsibility, and — most important of all — his imagination. In an environment…
READ MOREBill Bonner Remembers 1958
“Back in 1958, America was a not only a net exporter . . . but the largest net exporter in the world. Now, it is the largest importer. “Back in 1958, America was the world’s largest creditor. Now it is its largest debtor — with a net financial deficit…
READ MOREThe Solution to High Gas Prices
You’ve been working hard at a blue-collar job for years and, suddenly, you’ve got a big problem: You just had a heart attack. What do you do now? For Peter P., the answer was real estate. Peter closed his business in New York, sold his house, and headed south with…
READ MOREWhat You Can Learn From Kilwin’s Ice Cream Shop About Attracting Customers
The place: ETR’s hometown, beautiful Delray Beach, Florida. The time: A Saturday night in August, 8 p.m. The scene: The town’s main drag, Atlantic Avenue. Hip shops and restaurants line the street. The sounds of live music emanate from Elwood’s BBQ and the City Limits club. Mobs of tourists and…
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