How to Use Free Bonuses to Increase Perceived Value
“I knew I’d been living in Berkeley too long when I saw a sign that said ‘Free Firewood’ and my first thought was ‘Who was Firewood and what did he do?’” – John Berger Remember the old Ginsu knife infomercials? Remember how the pitchmen would pile on the free bonuses…
READ MOREHow to Hire Great People
“If you hire only those people you understand, the company will never get people better than you are. Always remember that you often find outstanding people among those you don’t particularly like.” – Soichiro Honda AS, a friend and colleague, is a master of good hiring. His first hire…
READ MORETurn the Demand for Offshore Real Estate Into a Gold Mine
“Don’t simply retire from something; have something to retire to.” – Harry Emerson Fosdick The looming retirement of some 40 million American baby boomers is about to make prime retirement real estate as rare as hens’ teeth … and worth a fortune. If you want to tap into this…
READ MOREFinancial Independence: What Is It? Why Should You Want It?
“True individual freedom cannot exist without economic security and independence. People who are hungry and out of a job are the stuff of which dictatorships are made.” – Franklin D. Roosevelt Twice a year, on January 1 and July 1, I review and revise my goals. When I think…
READ MOREMarket Research – Quick, Easy, and Free
“If we knew what it was we were doing, it would not be called research, would it?” – Albert Einstein Once, I had to help a computer-leasing company figure out what to emphasize in its marketing. The company provided financing to computer buyers. They offered their financing through “resellers”…
READ MORETurn Your Child’s Savings Bonds Into Double-Digit Investments
“If you would be wealthy, think of saving as well as getting.” – Benjamin Franklin By cashing in your children’s savings bonds and investing the proceeds in equity mutual funds for the long term, you stand a good chance of helping them get 10% to 15% or more in…
READ MOREHow Much Are You Worth?
“We judge ourselves by what we feel capable of doing, while others judge us by what we have already done.” – Henry Wadsworth Longfellow A French woman, upon seeing Picasso in a Parisian restaurant, approached the great master and insisted that he put down his coffee and make a…
READ MOREReduce Refunds and Bump Up Order Size
“In the right light, at the right time, everything is extraordinary.” – Aaron Rose A “stick” letter is a letter that goes out as soon as you receive an order. It (1) thanks the customer for his order, (2) resells him on the purchase, (3) reassures him that, in…
READ MOREEasy Money: You Don’t Want It Anyway
“Castles in the air — they are so easy to take refuge in. And so easy to build, too.” – Henrik Ibsen (The Master Builder, 1892) In his Daily Reckoning, Bill Bonner once observed that many of the world’s greatest empires collapsed soon after they had the “good luck”…
READ MORESuccess Story – Beth Erickson
“There are two kinds of people, those who finish what they start and so on.” – Robert Byrne When Beth Erickson went to AWAI’s copywriting bootcamp two years ago, she, like most of the other student attendees, was struggling to get her new career started. She thought she knew what…
READ MOREGet Started Acquiring a Business Today
Dear Early To Rise subscriber, As a regular ETR reader you know that MMF’s four pillars of wealth-building are to: 1. Get your income up to at least $150,000 so you will be able to enjoy life and save a measly million for retirement. 2. Get yourself equity in…
READ MOREHow To Be A Good No 2
“Be a first-rate version of yourself, not a second-rate version of someone else.” – Judy Garland I learned nothing about business while I was growing up and didn’t have much money. But I was eager to learn and worked hard — and those two qualities made me an excellent…
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