In a Nutshell: Why I Like Real Estate
“Take calculated risks. That is quite different from being rash.” – George S. Patton First, I like the tangibility of real estate. When you have $50,000 invested in a group of stocks, you have, at best, a piece of paper to prove it and the reputation of some financial institution…
READ MOREUse These 4 “P’s” To Sell Your Ideas
There are four “P’s” that will help you get people to buy into any big idea you have — say, for example, an idea for a new product or a strategy to improve your business. They are: 1. Problem 2. Promise 3. Picture 4. Pitch 1. Describe the PROBLEM. Start…
READ MORETips for Launching A New Product
It took me years and millions of dollars to disabuse myself from the following: 1. “The customer is interested in me, my product, or what I have to say.” * The customer doesn’t care about you. * The customer cares about himself. * If you talk about anything other than…
READ MOREThe Most Time-Tested Stock Market Indicator
“Times may change, but the human emotions of fear and greed remain the same.” – Wall Street saying Today, I’d like to tell you about Dow Theory — one of the most remarkable stock-market indicators you’ll ever find. This indicator is both amazingly accurate and easy to follow. And because…
READ MOREHow ETR Can Make You Healthy, Wealthy, and Wise
Dear Andrew, First, pay attention to the messages you get during the first two weeks of service. Those are “evergreen” issues of ETR that focus on core ideas that we come back to again and again. Any one of those ideas can change your life if you follow the…
READ MOREDirect-Mail Debate: Disguise The Envelope — Or Not?
On the disguise side of the direct-mail-envelope argument are such DM luminaries as Herschell Gordon Lewis (“The only purpose of the carrier envelope is to get itself opened.”) and Gary Halbert (“Remember, people sort their mail into two piles: the A pile and the B pile. Your goal is…
READ MOREWhat If You Were On The Bottom Looking Up?
I was fortunate in being born into a family that believed in education. But we were not rich … far from it. We were 10 people living in a small, $12,000 house. Throughout my childhood and adolescence, I wore hand-me-down clothes … drank powdered (instead of real) milk ……
READ MORE11 Questions To Ask Before Foreign Investing
To minimize the risk and help reduce the worry factor, I’ve put together the following checklist to evaluate a foreign developer or development project. I use it myself when considering a new opportunity. 1. Does the developer or landowner have clear and full title to the property in question? This…
READ MOREAre You Pampering Your Best Customers? Really?
As the world becomes more of a giant supermarket (propelled forward by the likes of Costco and the Internet), privileged treatment will become more and more rare. Most businesses, having for the first time access to the larger markets, will appeal to the least common denominator by lowering prices and…
READ MOREBecome A Millionaire By Investing Only A Dollar A Day
In “The One Minute Millionaire,” authors Hansen and Allen say there are two routes for climbing “Millionaire Mountain”: the long route and the short route. The long route is the safest and easiest. You can become a millionaire by simply investing a dollar a day (roughly $30 a month) over…
READ MOREWhen You Bang Heads With Your Boss
Your boss may be wrong. And he may be a bully. But he has the power. And pitting yourself against him in a head-to-head confrontation is a bad idea. It’s like some famous bullfighter said in response to being asked how he trains for strength: “The bull weighs half a…
READ MOREHow To Run Great Meetings
There is no question in my mind that the executive who involves his managers in the decision-making process by running meetings that are open, candid, and informal will achieve more and suffer fewer setbacks than the employer who is all output and no input. That said, it must be acknowledged…
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