The Most Important Line of Copy in You Email Marketing
“A good advertising man is a first-class pragmatist. If he has any basic theorem at all, it is that most advertising is an intrusion upon the time and attention of people; a justifiable one but an intrusion nonetheless. The reader has bought the magazine for something other than the ads.…
READ MOREMake Your Performance Reviews Frank, Positive, and Specific
“It is always the best policy to speak the truth, unless of course you are an exceptionally good liar.” – Jerome K. Jerome (The Idler, February 1892) In “The Performance Appraisal Question and Answer Book,” Dick Grote recommends that companies change the nomenclature for describing “mid-level” performance ratings so…
READ MOREAn Easy Way to Make Your Child Very Wealthy
“With money in your pocket, you are wise and you are handsome and you sing well too.” – Yiddish proverb Let’s say my friends could afford to put $20,000 into such a fund. And let’s further assume that the fund provided a net return of 8% — which is lower…
READ MOREThe Current Stock Market Rally
“I may just quit my job at the plant to become a full-time stock market guy.” – Homer Simpson When Richard Russell launched Richard Russell’s Dow Theory Letters in 1958, he said that what then looked like the beginning of a bear market was merely a bull market correction. “Stay…
READ MOREThe One Type of Insurance You Must Buy
Imagine buying a home and then discovering after you move in that the person who sold you the property didn’t own it. Impossible you say? Think again. Forged deeds are a real problem and just one of many problems you can run into as a buyer of real estate. That’s…
READ MOREThe Golden Rule: Make Sure You Get Paid
Stocks have returned only 5.1% a year since 1900. Don’t believe me? Here are the numbers: The Dow started the last century at 48.4. As I write this, it’s at 8,322. Run the numbers over that 102.8-year period, using compound interest, and you’ll find that the Dow only rose by…
READ MOREMake Your New Project or Business A Big Winner by Focusing on the Highest-Margin Sales
Every business (or business project) has a unique potential for success that is realized when all the key elements are put together in just the right way. Once you understand this recipe, profits come to you reliably and regularly. The challenge for new ventures is to keep the cash flow…
READ MOREHow to Impress Your Boss at Meetings
“The first secret of success? Self trust.” – Ralph Waldo Emerson It doesn’t take much to impress your boss when you are lucky enough to have his attention (more or less) for an entire meeting. Here are seven things you can do — seven things that would work on…
READ MOREBusiness Checkup: The Four Ps
“It is not enough to understand what we ought to be, unless we know what we are; and we do not understand what we are, unless we know what we ought to be.” – T.S. Eliot (Religion and Literature, 1935) There are at least four critical aspects to any business…
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How To Retire Happy, Wealthy, and Stress-Free
Here are the three simple steps you need to take in order to retire happily and avoid becoming addicted to work and making money.
READ MOREHook Your Prospect in the First 25 Words
Want to write something that will grab a reader’s attention and get them—and keep them—reading? Then pick up a copy of Leads & Conclusions by Marshall J. Cook. One interesting tip he offers comes from the Direct Mail Marketing Association. They wanted to find the point where people stop reading…
READ MOREHow To Do Anything You Want – And Get Paid For Doing It
“None will improve your lot if you yourselves do not.” – Bertolt Brecht (Roundheads and Peakheads, 1933) This afternoon, I dropped by my brother’s house. He told me that the business he started two years ago — a mail-order program that teaches parents how to teach their children about wealth…
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