Interesting Trend in the Advertising World
Dear Early to Rise Reader, Last Monday, The USA Today reported on an interesting trend in the advertising world. Many of the world’s biggest and most successful companies, the paper reported, are now turning to direct-marketing (which they call the “ugly step-child” of the advertising world), instead of traditional, glitzy,…
READ MOREThe Easiest Way to Fix a Broken Business
“Progress is a nice word. But change is its motivator. And change has its enemies.” – Robert F. Kennedy (“Federal Power and Local Poverty,” The Pursuit of Justice, 1964) She was very impressive. Smart. Assertive. And had exactly the working history we wanted for someone to run our business. We…
READ MOREA Basic Success Secret That Many Self-Help Gurus Just Don’t Get
In a recent e-mail article titled “Attitude is a very important word,” Earl Nightingale says that “of all the words in all the languages of the world … ‘attitude’ is the most important.” “More than any other single thing,” he says, “your attitude will determine … what happens to you.”…
READ MOREThe Traits of Leadership: Let’s Call It Like It Is
“There are men, who, by their sympathetic attractions, carry nations with them, and lead the activity of the human race.” – Ralph Waldo Emerson (“Power,” The Conduct of Life, 1860) To command the respect of your subordinates, you must lead with self-awareness, honesty, authenticity, and humility. So say Larry Bossidy…
READ MOREThe “Centralize/Decentralize” Dilemma
“Some people like to make a little garden out of life and walk down a path.” – Jean Anouilh (The Lark, 1955) In a centralized business, each department forms part of a division and each division reports to the headquarters. In a decentralized business, work is organized around profit centers.…
READ MOREDo You Have Your Crisis Plan Ready?
We’ve talked about this before. Having a “Plan B” ready for action will make success no less sweeter and will make failure a whole lot easier to deal with — and less costly. For specific projects and promotions that you are in charge of, it’s relatively easy to create a…
READ MOREA Technique To Keep Your Business Honest
“He that promises too much means nothing.” – Thomas Fuller, M.D. (Gnomologia, 1732) An airtight guarantee for your business will help keep you honest. It will help you examine your product, find ways to make it faster, stronger, better, more reliable. Your customers will learn to love you more quickly…
READ MOREHelp Your Employees Learn From Both Their Successes And Their Failures
We learn from our successes and our failures in equal measure. To encourage learning in your business, reward both. Praise good work and goals met. But also praise mistakes that were “smart” tries. That’s not always easy to do. Failure is disappointing. How do you hide yours when it happens?…
READ MOREWhen It Comes To Leadership — Real Leadership — Reject The Currently Popular “Soft” Skills
The world is changing for business leaders. So says OfficeTeam, a business that advises other businesses on leadership. To be successful in the future, OfficeTeam predicts, you will have to listen to your employees, share your feelings with them, and keep your mind open to all kinds of ideas, even…
READ MOREA Profitable “Job” Most People Have Never Heard Of
Dear Early to Rise Reader, I’d like to share with you a valuable secret I learned about the direct marketing industry recently. Over the next few years, I think it will allow me to boost my income by as much as 25% per year. It can probably do the same…
READ MOREHow To Put Your Prospect In The Mood To Buy
To determine the best emotional context to use in order to reach your prospect, it’s useful to think in terms of opposites. And the way to do this is to ask yourself the following seven questions about your product: 1. AFFORDABLE OR EXPENSIVE? MMF told me a story that demonstrates…
READ MOREPR is a Two-Way Street
“It is easier to add to a great reputation than to get it.” – Publilius Syrus (Moral Sayings, 1st century B.C.) If you play it smart, you can create a reputation for your business with PR that is bigger than you could possibly buy with advertising or word-of-mouth goodwill. A…
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