People Who Buy ______ Are Stupid
You should sell the benefits not the features. How many of you have heard this before? A show of hands. Today I’m going to show you the difference between a good salesman and a great one. Hint: Great salesmen sell more than just the benefits. A column I enjoy reading every week is…
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3 Biggest Mistakes You’ll Make in Business
Early in the Easter story, just before he is betrayed by Judas, Jesus says to Peter in the Garden of Gethsemane,“You will deny me three times before the cock crows.”Peter shakes his head. “Never, my Lord.” But sure enough, after Jesus goes off in the darkness to pray, Peter is…
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The TRUTH About Live Videos (Hint — they’re not as great as you probably think)
When Ernest Hemingway was 30 years old he was lauded as the best American author to emerge from World War I. Hemingway wrote A Farewell to Arms that year — a book The Washington Times called, “a towering ornament of American literature.” I’m currently rereading A Farewell to Arms — The Hemingway Library Edition — and…
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Tesla had a rowdy night…
What happens when you invite a small group of your closest friends to LA to show off your new ride? (source: TechCrunch) Elon Musk: “The range will be an EPA rating of at least 215 miles [per charge].” Audience: *Applause* “Wow! Go, Elon!” “Yeah, Elon!” Last night, Elon Musk unveiled…
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The Secret to Tony Robbins’ 38 Years of Success
“I always tell people — Life supports what supports more life. If you’re trying to support yourself, you’re going to get a certain level of insights. If you’re trying to support your family, you’re going to get a different level of insights. If you’re trying to support your community or…
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You Know Your Product Is Intuitive When
True or false? Palmer Luckey has never used an Oculus Rift. Richard Branson has never flown Virgin Atlantic business-class. Both those statements are false. However, Palmer Luckey and Richard Branson would tell you they’re true. Here’s why: Good service providers regularly put themselves in their customer’s shoes. In Richard Branson’s…
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How to 10X Your Success
I am impressed by this man, and I am NOT easily impressed. But he’s tearing it up right now, and it’s important for you to be exposed to what a true BIG THINKER does on a weekly basis. If you want to take control of your life, read between the…
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And One More Thing
This is really cool. Out of the blue one of my virtual mentors, copywriting guru Ray Edwards, contacted me to be on his podcast. Whoa! It made my day. I’ve been studying Ray’s copy program for 6 months now — and it helped me write a sales letter that has brought…
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How To Live Your Life With Less Guilt and More Energy
These 12 rules allow me to live my life with less guilt, more energy, and more productivity than if I did not have these personal philosophies outlined. Click here to discover my Personal Commandments To your new life, Craig Ballantyne PS – Once you have your Rules in place… ……
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Good CEOs Do Just 3 Things
Fred Wilson’s now classic post What a CEO Does, argues that a CEO really only needs to do three things: Sets the overall vision and strategy of the company and communicates it to all stakeholders. Recruits, hires, and retains the very best talent for the company. Makes sure there is always…
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The Double Your Sales Trick
In January of 2013, I released a new fitness video program. It was a big success, and yet something inside me said, “You have NOT gotten every interested prospect from your list.” With that mindset, I re-launched the same product to my audience just four weeks later. The second launch brought…
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One Simple Way to Get More Women in Leadership
Of the powerful crowd that gathered in Davos last year to discuss the world’s challenges, 17% were women. It’s a shocking figure, especially given that the World Economic Forum, to its credit, offers companies free tickets for women in their delegations. When one considers the critical challenges discussed — inclusive growth,…
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