10 Things You Should Know About E-Mail Marketing
“If people dont want to come out to the ball park, nobodys going to stop them.” – Yogi Berra Of all the opportunities the Internet offers individual wealth seekers, e-mail marketing is my personal favorite. (By e-mail marketing, I mean sending e-mail sales messages to customers or potential customers.) My…
READ MORE2 Things You Can Do Right Now To Make Your Company Better and More Productive
When Jack Walsh took over as CEO of GE, he surprised shareholders and industry analysts by announcing that before the end of his tenure the flagging industrial giant would climb back from near bankruptcy and become No.1 or No.2 in every market it was in. At the time, Walshs claim…
READ MORETV Commercials – What You (And Only You) Can Do
”Advertising in the final analysis should be news. If it is not news it is worthless.” – Adolph S. Ochs One of the biggest mistakes you can make when it comes to TV or video advertising is to rely on the experts to figure out how to market your product.…
READ MOREHow To Pull Ahead Of Your Competitors Through Cooperation
“Competition is the offspring of fear; cooperation, the child of confidence.” – Mark Morgan Ford If you remember the movie Wall Street, you may recollect the character Gordon Gecko (played by Michael Douglas) a viciously ambitious stockbroker who broke every ethical rule and took advantage of every relationship to…
READ MOREGetting Started On Your Catalog
“Either dance well or quit the ballroom.” – Greek proverb Yesterday, I introduced you to the lucrative world of catalog marketing. And I gave you some information to help you decide if and when the time has come for you to do your catalog. Ready? Lets look at what it…
READ MOREEventually Every Good Businessperson Does A Catalog
“A ship in port is safe, but thats not what ships are for.” – Admiral Grace Hopper (1906-1992) Sooner or later if you are successful in business you will consider mailing a catalog. Catalogs are alluring sales vehicles, because they are relatively inexpensive (on a per-item basis), are…
READ MOREHow To Make Friends In High Places
“Shallow men believe in luck . . . . Strong men believe in cause and effect.” – Ralph Waldo Emerson, The Conduct of Life Today, I am going to open a little door into your future. First, answer this question: Who in your industry would you like to know? Whose…
READ MOREHow To Build A Lasting Business By Loving Your Clients
“Let me tell you about the very rich. They are different from you and me. They possess and enjoy early, and it does something to them, makes them soft where we are hard, and cynical where we are trustful.” – Francis Scott Fitzgerald, The Rich Boy Several years ago, I…
READ MOREFree Sampling – When It Pays, When It Doesn’t
“The truth shall make you free.” – American proverb The Post-it note which today comes in more than 50 colors, shapes, and sizes began as a failed idea at 3M 20 years ago. It is surprising to think of it now, but when the little (at that time)…
READ MOREDelivering Bad News: When To Write, Phone, Have Lunch
“Surely human affairs would be far happier if the power in men to be silent were the same as that to speak.” – Benedict Spinoza (1632-1677) Someone once told me that you should always deliver bad news in person. I didnt think much of it at the time, but over…
READ MOREHow To Double Your Profits By Giving Customers What They Want
“The difference between selling and service is inversely proportional to the quality of the product.” – MMF Last week I met with a travel agency that has been struggling to bring its fledgling business into profitability. In the period of time Ive worked with this agency, it has made a…
READ MOREHow To Make Your Business Immeasurably Better
“Small leaks sink the big ships.” – American proverb One of the ideas Im going to come back to over and over again is what I call the theory of incremental degradation that you can eventually ruin your business by making many very small downgrades in the quality of…
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