The Man Who Gave Me the Shortcut to Success
Ten years ago my life changed for the better. I was a young personal trainer working nearly twelve hours a day while also trying to build an online business. Back then I could sense there was something bigger and better waiting for me, something more than just handing towels and dumbbells…
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The Fastest Way to Build a 7-figure Business
Making a million dollars is not hard. I’ve done it over and over again. At the same time, most budding entrepreneurs I know (along with many “seasoned” veterans) are still concentrating their efforts–and an insane amount of time–on painfully slow business building methods. What you are doing now is likely…
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Criticism Is the Price of Success – Prepare for It and Profit From It
One of the most surprising and disappointing things about reaching an important goal is that many people won’t share your happiness when they hear about it. Some will even criticize your achievement.
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Earning $10,000 Per Month
Some people wonder about this $10,000 per month figure. How could it be possible for them, especially when no one in their line of work makes that much money? Since this is a goal I’ve achieved and maintained for many years (and in different fields), let me share some simple realities about…
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Are You A Natural Born Persuader?
I believe we are all natural born persuaders. Most parents will back me up on this. When my son was in kindergarten he loved eating breakfast at Bob Evans (not a natural born gourmet, apparently), I’ll never forget the morning that he came to the kitchen before school and announced: “You…
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The Problem With Your Business Idea
My business coaching client John thought he had found the woman of his dreams. No, I don’t mean his true love. I mean his business savior. “Craig,” he said, “I’ve met this marketing expert that says she’ll create a great sales presentation for me. She says this will make a lot more…
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A Harsh Lesson About People from Russia
In the book Once Upon a Time in Russia: The Rise of the Oligarchs – A True Story of Ambition, Wealth, Betrayal and Murder… a book I highly recommend… on the first page, an old Russian proverb: A GOOD MAN, MAYBE. BUT IT’S BEST TO SHOOT HIM. Harsh. Harsh reality. Russians are very…
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One Weird Sales Booster
Selling is based on emotion. People buy based on emotion and they back up the purchase with logic; therefore, you must sell to them emotionally. There was a famous acting teacher by the name of Stanislavski who taught something called “the method.” A method actor recalls feelings from his personal experience so he is…
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How to Convince Skeptical People
If you can’t trust a pastor, who can you trust? That was my thought when I added a testimonial from Pastor Luciano Del Monte’s to the sales page for my new book. Whenever you are trying to persuade someone with a testimonial, I recommend including as much detail as possible,…
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2016 Marketer of the Year
T’is the season for handing out awards. While we don’t have a vote for the Oscars here at ETR it seems fitting to choose the Marketer of the Year. This year’s winner is not going to be a popular choice. But you have to put politics aside and look objectively at what…
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The Power of Broke
I was starving all the time. I lived in one room, had one futon and had a three-inch screen on the floor next to the futon. But the TV didn’t work because you needed cable and I couldn’t afford that. So I started a business. Many people think, “I have…
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The Little Book that Made Me Millions
The year was 2003. I was broke. During the day I was grinding away in my personal training business, and I spent my nights trying to grow my online business. My workday ran from 4:40 a.m. through to 9 p.m. My only breaks, if you could call them that, were…
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