What Drives Creativity?

Imagine if you could turn on creativity like starting a car, rev the engine to get up to speed, cruise along in the fast lane, and then park it in the garage until you needed it again. Is there anything you couldn’t accomplish?

We’ve all had days when the engine stalls, the tire is flat, or road construction brings traffic to a screeching halt. Nothing seems to get us going.

You can’t always sit around and wait for inspiration to strike. Amateurs wait for inspiration. The real pros get up and go to work. They understand that you are not born with creativity… and you have to cultivate creativity on an ongoing basis. Here are some ideas:

• Keep a journal. Record ideas as soon as they come to you by keeping a notebook close at hand all the time. A real notebook, not a digital one, is best, allowing you to make sketches and drawings, but anything that lets you capture your thoughts will work. When you need to charge up your creativity, search your notebook for ideas and examples.
• Search your environment for inspiration. Artists find inspiration in many unlikely places. If looking at the same four walls every day limits your perspective, add some elements that help you see things in a new way — pictures, plants, books, even toys.
• Question everything. Ask “why” and “how” to determine if there’s a better way to solve a problem. Another favorite question of mine: “What’s missing?”

• Turn problems around. Switch gears by looking for the opposite of what you want. Exploring how you could make a bad situation worse can sometimes tell you what not to do. Looking for a bad idea may lead you to a good one.
• Combine random elements. Try this exercise: Look at two items on your desk right now and figure out a way to put them together. A clock radio and a coffee mug, for instance, could be turned into a coffee mug with a clock on it, maybe at the bottom. This won’t necessarily generate a useful idea, but it will train your mind to see different possibilities.
• Recruit a partner. Bounce ideas off another person — someone you’re comfortable with, but someone who will challenge you when necessary. With another person involved, you’re not limited to your own experience and perspective.
• Read something totally different than usual. Too often, we find ourselves looking at the same newspapers, trade publications, blogs, and the like. Pick up a murder mystery, a gardening book, a Shakespeare volume, or anything that will teach you something you didn’t know anything about.
• Tolerate failure. Expect to make some mistakes when you try new and different approaches. Sometimes colossal failures lead to spectacular successes.
• Listen to your “inner child”. Ever notice how kids are unafraid to take gigantic risks or make outlandish statements when confronted with a problem? They haven’t been trained yet to take the safe approach. Even if their ideas aren’t fully developed, their dreams are big enough to take chances.
• Relax your mind. Give your subconscious a chance to work by turning your brain off from time to time. Don’t focus on work or solving problems constantly. Take time to exercise and relax, and give yourself permission to think about other things. A tired mind won’t generate fresh ideas.

Many good ideas have been discovered because someone poked around in an outside industry or discipline, and applied what he found to his own field. For example, football coach Knute Rockne got the idea for his “four horsemen” backfield shift while watching a burlesque chorus routine. Dan Bricklin took the “spreadsheet” concept from accounting and turned it into VisiCalc, the program that helped create the microcomputer software industry. World War I military designers borrowed from the cubist art of Picasso and Braque to create more effective camouflage patterns for tanks and guns.

Certainly no one would question Pablo Picasso’s creativity, and much of his inspiration came from his mother at a young age. According to the artist, “My mother said to me, ‘If you become a soldier, you’ll become a general. If you become a monk, you’ll end up as the Pope.’ Instead, I became an artist and wound up as Picasso.”

Mackay’s Moral: To get what you’ve never had, you must do what you’ve never done.

[Ed. Note: As Harvey Mackay just pointed out, maintaining quality is a key factor in the success of a business. And that’s true of online businesses too. At last week’s Early to Rise Info-Marketing Bootcamp, attendees learned how to create quality products, provide quality customer service, and basically instill quality in everything they do as an Internet entrepreneur. Don’t worry if you couldn’t be there in person. We have the entire conference available on DVDs.

Harvey Mackay has written five New York Times bestselling books, two of them considered to be among the top 15 inspirational business books of all time — Swim With the Sharks Without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt. His latest book is Use Your Head to Get Your Foot in the Door: Job Search Secrets No One Else Will Tell You. Harvey has been named one of the top five speakers in the world by Toastmasters International. He is also chairman of the $100 million MackayMitchell Envelope Company, a business he started in 1960.

This article was reprinted with permission from Harvey’s nationally syndicated column.]